Adobe buys Macromedia Adobe today announced that it would acquire Macromedia for about $US3.4 billion in shares. The union will put two of the technology world's best known names together under a common leadership. Adobe is most widely known for its nearly ubiquitous PDF format, but it has a full line of graphics software, including industry standard Photoshop. Macromedia, best known for its nearly ubiquitous Flash program, is similarly positioned in the web development sector, where its Dreamweaver package is the industry standard. The product lines of both companies have been heavily pirated and a senior Macromedia executive told NBR two years ago that having a 90 per cent share of the market meant little if only 10 per cent of the products in use were licensed. Under the terms of the agreement, which has been approved by both boards of directors, Macromedia stockholders will receive, at a fixed exchange ratio, 0.69 shares of Adobe common stock for every share of Macromedia common stock in a tax-free exchange. Based on Adobe's and Macromedia's closing prices on Friday, April 15, 2005, this represents a price of $US41.86 per share of Macromedia common stock, a 25 per cent premium over Friday's closing price of $US33.45. Upon the close of the transaction, Macromedia stockholders will own approximately 18 per cent of the combined company on a pro forma basis. Bruce Chizen, chief executive officer of Adobe, will retain his role as CEO of the combined company. Stephen Elop, president and chief executive officer of Macromedia, will join Adobe as president of worldwide field operations. Adobe said separately that it expected earnings and sales in its June 3-ending quarter to come in "toward the high end" of its targeted range. 18-Apr-2005 |
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